By Lauren Cook, Associate Professor of Marketing, West Virginia University THURSDAY APRIL 20, 2022 1:00 pm – 2:15 pm VIRTUAL ZOOM Contrary to what many believe, poor financial decision-making can result less from your demographics or education and more on a scarcity mindset. Described as the most basic economic problem, Read more…
By Michael Monahan, Former EVP & COO, Pitney Bowes COO THURSDAY NOVEMBER 4, 2021 1:00 pm – 2:15 pm VIRTUAL ZOOM Mr. Monahan recently served as Executive Vice President and Chief Operating Officer of Pitney Bowes. He was responsible for the Global Finance Service operations as well as Corporate Development Read more…
Have you ever though how strange it is that financial solutions for women should be marked in pink? Or what financial services firms are missing by not fully meeting female customers’ needs?
By Wendy J. De La Rosa, Assistant Professor of Marketing THURSDAY APRIL 22, 2021 1:00 pm – 2:15 pm VIRTUAL ZOOM A growing trend is for consumers to get paid more often, resulting in more frequent, yet smaller paychecks. However, surprisingly little is known about whether and how payment frequency Read more…
By Hooman Estelami & Jenna Florendo, Professor of Marketing THURSDAY FEBRUARY 25, 2021 1:00 pm – 2:15 pm VIRTUAL ZOOM Consumer reliance on social media has been steadily increasing over the past decade. Social media sources are relied upon for a range of consumer decisions, from choosing what to eat, Read more…
By Hoori Rafieian, Assistant Professor of Marketing, Fordham University THURSDAY DECEMBER 3, 2020 1:00 pm – 2:15 pm VIRTUAL ZOOM The leftmost digit bias refers to the tendency to anchor price judgments on the leftmost digit (for example, consumers evaluate the difference between $5.00 and $3.99 as larger than the Read more…
By Genevieve O’Connor & Dee Warmath, Co- Director of Consumer Financial Well-being & Associate Professor of Fordham University and Assistant Professor of University of Georgia, respectively THURSDAY NOVEMBER 12, 2020 1:00 pm – 2:15 pm VIRTUAL ZOOM This previous study of the US economic recession of 2008-2009 has relevance today Read more…
By Timothy Malefyt, Clinical Professor & Co-Director of Consumer Financial Well-being, Fordham University THURSDAY OCTOBER 29, 2020 1:00 pm – 2:15 pm VIRTUAL ZOOM This previous study of the US economic recession of 2008-2009 has relevance today for understanding changes in consumer attitudes towards spending and consumer value creation during Read more…