By Erin Taylor & Anette Brolos, Finthropology
THURSDAY OCTOBER 7, 2021
1:00 pm – 2:15 pm
Have you ever though how strange it is that financial solutions for women should be marked in pink? Or what financial services firms are missing by not fully meeting female customers’ needs? Around the World, an increasing number of financial service offerings are designed for (and by) women. We provide a first overview of such solutions. We point to some differences from traditional financial services and relate them to existing research.