Associate Professor
Gabelli School of Business Profile
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Services Marketing, Healthcare Market Strategies, Product and Brand Management, Consumer Behavior, Consumer Well-Being

GENEVIEVE E. O’CONNOR’s more than twenty years of experience with Fortune 500 companies (3M, U.S. Surgical, and Boston Scientific), coupled with her background in academia (Fordham University and Rutgers University), allows her to conduct topical empirical research. Her research, which has appeared in top tier publications, and her experience, has made her an industry expert for which she now provides consultation to various organizations. She is a services marketing strategist who intuitively recognizes and addresses problems that affect both consumers and organizations. Her strong analytical skills and in-depth working knowledge of multiple industries (including academia, health care, and financial services) afford her the unique ability to translate data analysis into profitable business insights. She is an inspirational leader with an enthusiastic can-do attitude that has proven to motivate and bring out the best in others.

Genevieve earned a PhD in management with a concentration in marketing from Rutgers University graduating summa cum laude. Prior to that she received a Master of Business Administration in marketing and management from Fordham University, also graduating summa cum laude.  Prior to her post-graduate degrees, she received a Bachelor’s degree in Comprehensive Science from Villanova University.


O’Connor, G. E., & Kabadayi, S. (2020). Examining antecedents of health insurance literacy: the role of locus of control, cognitive style, and financial knowledgeJournal of Consumer Affairs54(1), 227-260.

O’Connor, G. E., Newmeyer, C. E., Wong, N. Y. C., Bayuk, J. B., Cook, L. A., Komarova, Y., … & Warmath, D. (2019). Conceptualizing the multiple dimensions of consumer financial vulnerabilityJournal of Business Research100, 421-430.

O’Connor, G. E. (2019). Exploring the interplay of cognitive style and demographics in consumers’ financial knowledgeJournal of Consumer Affairs53(2), 382-423.