Hoori Rafieian is an Assistant Professor of Marketing at the Gabelli School of Business. Her work largely examines consumer decision making process by exploring factors that bias consumers’ judgment and behavior and can in turn affect consumers’ well-being in such critical domains as health and finances. By uncovering consumers’ decision biases, Hoori’s research has important implications for marketers and policymakers. Hoori received her Ph.D. in Marketing from Drexel University. She has an MBA in Finance and a Bachelor of Science degree in Mathematics. Prior to joining Fordham, Hoori was a Postdoctoral Fellow at the Wharton School of the University of Pennsylvania.
WORKING PAPERS RELATED TO CONSUMER FINANCIAL WELLBEING:
“The Denominator Anchoring: The Impact of Denominator Magnitude on Probability Judgment”, with Anubhav Aggarwal (under review at Journal of Consumer Research)
“Leftmost Digit Bias in Budgeting and Spending”, (working paper)
“Phased Decision-Making in a Shopping Task: Visual Search, Product Evaluation, and Anticipated Reward as Measured by Eye-Fixations and Pupil Diameter”, with Wesley Hutchinson and Yanliu Huang (working paper)