Clinical Professor
Gabelli School of Business Profile
Google scholar

Qualitative consumer research and ethnographic field methods, gender studies, magical practices in consumption

Timothy de Waal Malefyt is Clinical Professor of Marketing at Gabelli School of Business, Fordham University. As a corporate anthropologist with over 15 years of experience in the advertising industry, he was formally VP, Director of Consumer Insights at BBDO advertising in NYC, and VP Senior Account Planner at D’Arcy, Masius, Benton & Bowles for Cadillac in Detroit. He has written numerous articles on anthropology and advertising, women in consumption, magical practices in Capitalism. He is also co-editor/co-author of five books: Advertising Cultures (2003); Advertising and Anthropology (2012); and Ethics in the Anthropology of Business (2017)Magical Capitalism (2018); and Women, Consumption and Paradox (2020).  Tim earned a MA and PhD in Anthropology from Brown University, and his BA in Psychology from Fordham University.


Malefyt, Timothy de Waal and Maryann McCabe, eds. 2020. Women, Consumption and Paradox: Exploring Meaningful Consumption Experiences against Gender Inequalities. London: Routledge.

Moeran, Brian and Timothy de Waal Malefyt, eds. 2018. Magical Capitalism: Enchantment, Spells, and Occult Practices in Contemporary Economics. London: Palgrave Macmillan.

Malefyt, Timothy de Waal (2015). “Relationship advertising: How advertising can enhance social bonds,” in special issue: Positive Marketing: Profitably Uplifting Organizational Stakeholders, Consumers and Society, Journal of Business Research 68 (12): 2494–2502.