Dr. Genevieve O’Connor & LIFT NY

LIFT  helps parents set objectives like securing a safe home, living wages and a better education. To do so, LIFT helps connect parents to the financial resources and networks they need to make those dreams a reality.
During the semester, students from Strategic Branding (MIGB 7723-001) will work hand in hand with LIFT  to drive awareness and engagement with students who are parents in local colleges (Fordham University & Hostos CC)