Consumer Financial Well-being team

Although the CFWB’s team of academics and practitioners hail from various fields (e.g., healthcare, advertising, finance), we are drawn together for the common purpose of improving consumer well-being. Knowing that every consumer is at risk for financial hardship, the CFWB team is dedicated to exploring new ways in which every consumer can experience financial well-being. Specifically, we seek to help consumers in all communities make informed decisions about money, investing, banking, spending, saving, and so forth. Our overarching goal is to empower individuals by offering them the necessary tools and resources that directly relate to their health, contentment and better life.


Genevieve O’Connor, PhD
Associate Professor

Hoori Rafieian, PhD
Assistant Professor

Timothy D. Malefyt, PhD
Clinical Professor

Mohammad G. Nejad, PhD
Associate Professor