The Role of Social Media Use in American Consumers' Financial Decisions: Exploring the Impact of Financial Literacy, Need for Cognition, Political Orientation, and Consumer Demographics

Online Event: The Role of Social Media Use in American Consumers’ Financial Decisions: Exploring the Impact of Financial Literacy, Need for Cognition, Political Orientation, and Consumer Demographics

By Hooman Estelami & Jenna Florendo, Professor of Marketing THURSDAY FEBRUARY 25, 2021 1:00 pm – 2:15 pm VIRTUAL ZOOM Consumer reliance on social media has been steadily increasing over the past decade. Social media sources are relied upon for Read more…